Putting It All Together
Eyeballs + A compelling message – that’s what drives visits to your offer. SEO, Digital Ads, Social Media, Video, A Skywriting Airplane – whatever it takes to reach your target audience.
It’s an exchange. Their contact information and the right to contact them for something they want or need. It needs to be good. It needs to establish both trust and likability. Don’t underwhelm.
Don’t let them forget that you’re there and you care. Don’t let them ever think that they are just a number to you. Show your humanity, even if hurts. People do business with people not impersonal companies.
This where you exchange all the efforts that you’ve poured out in the last three steps for the reward that you have truly earned. Clean, painless, and above all, valuable – thanks what your new customer should remember about this encounter.